Avantgarde Sports Memorabilia was formed in 2016 to provide passionate Memorabilia Collectors with a legitimate and ultimately trusted source for Authentic Sports Memorabilia & other collectable items.

The cornerstones on which the company has been built, are Authenticity, Passion & Integrity. We pride ourselves on our ability to source highly sought after & rate autographed items, in addition to other aesthetically unique products.

mission

At ASM, our mission  is simple – ‘ALWAYS BE REAL’.

We will endeavour to supply our clients with 100% Authentic Autographed Memorabilia, which has been sourced through our vetted network of trusted ‘In-Person” Autograph Collectors.

Our ongoing aim is to build our brand into a globally trusted & respected source for 100% Authentic Memorabilia, where both the amateur enthusiast & discerning collector can purchase products with complete peace of mind.

products

First and foremost, we pride ourselves on the authenticity of our items.

The quality of our framed memorabilia is unrivalled in the market. We spare no expense to ensure that the piece you’ve decided to add to your collection, is nothing short of spectacular.

Despite having framed countless items of Memorabilia for our loyal clients over the past four decades, we still constantly explore avenues in which we can improve your end product.

clients

What makes Avantgarde unique, is that we share the same passion for our Memorabilia as our clients do.

We don’t like to think of the owners of our Memorabilia as clients, but more as Custodians. More often than not, these collectable items will be handed down from father to son / generation to generation.

As bitter-sweet as it sometimes is to let go of a rare or unique piece of Memorabilia, knowing that our item will be well taken care of and cherished by it’s new owner, does make it all worthwhile.

BROWSE COLLECTIONS

MEET THE MAN BEHIND ASM

Yadré Gouws has been indirectly involved in the sport memorabilia industry since 1994, through his bespoke framing business, which has framed countless pieces of memorabilia over the years.In 2016, Yadré made the decision to follow his passion, and focus his efforts on sourcing highly collectible memorabilia for discerning clients. Read More

CERTIFICATE OF AUTHENTICITY

We pride ourselves on our ability to source highly sought after and rare autographed items, in addition to other aesthetically unique products. All signed items come with a certificate of authenticity from Avantgarde Sport Memorabilia - The Leader in signed Authentic Motogp Memorabilia. Read More

FEATURED PRODUCTS

RETAIL OUTLETS

ASM has a new retail outlet, which is located inside the stunning new premises of RACE! in Sandown, Johannesburg. Earlier in 2022, Marco Casciani (owner of RACE!) insisted that Yadre’ set up a dedicated retail display area for his motorsport memorabilia, thereby providing them with the perfect environment to display their amazing products, and thus adding another interesting dimension for the clients of RACE! to experience.

ASM has also set up shop in the Western Cape, within the new premises of SuperCar Cellar Storage, which is nestled in the tranquil town of Paarl. Selwyn Chatz (owner of SCS) offered ASM a large area upstairs for them to display their memorabilia, and thereby adding another dimension to his SCS experience.
As both RACE! and SCS cater for the most discerning of petrol heads in the country.

SUPERCAR CELLAR STORAGE

ZANDWYK INDUSTRIAL PARK
PAARL
WESTERN CAPE

RACE!

31 COMMERCE CRESCENT, SANDOWN
JOHANNESBURG
GAUTENG
RECENTLY ADDED PRODUCTS

LET'S CONNECT

ASM CLIENTS

What makes Avantgarde unique, is that we share the same passion for our memorabilia as our clients do. We don’t like to think of the owners of our memorabilia as clients, but more as custodians. More often than not, these collectable items will be handed down from father to son, generation to generation.

Just want to declare how much I love you guys but at the same time I hate you. Thanks so much for always helping to keep my VR46 addiction going and making my bank account non existant! Much love!

GRAHAM VIVIERS
Yadre... thanks a million for my 1 in a million signed pics. My collection is coming along nicely!

BRANDON SWARTZ
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